Ranking in the first page of search engines is a non-stop goal. There is no point in having a website if people cannot find you easily, or if you fall on page 2 - who really has time to look at the second page, when they already have a short list of options on page 1?
SEO (Search Engine Optimisation) is an art. Period. Even for us professionals, it is a constant battle to keep up with the changes, the new demands, the new rules. So let's face it. You need an expert.
Nevertheless, you should know what to ask your potential associate when building or upgrading your website. The first question you have it. It is the title, and probably your biggest query. The remaining questions should come from this associate or from the conversation between the two of you.
The key points are summarised as follows:
* What do Search Engines look for on a good website?
* How many and what pages do visitors of your website prefer?
* What kind of content do you include? How big is it?
* How optimised is it? Do you include keywords that your potential customers search?
* Do you have Titles and subtitles in your pages? Tags on your images?
* Do you include interesting and catchy material?
* Do you include the right links? NOT fake, but real.
* Are you mobile responsive? (meaning, is your website mobile friendly?)
And finally: Did you ever try to cheat the system? Many are naive to believe they can get away with cheating. We won't mention ways to cheat. It is insignificant and it does not get you far, at least not for a long time. So, play by the rules and insist that your website builder does the same. Otherwise there are penalties - search engines will bury you. Literally. And it takes time to recover.
Punchline: Be attentive to your audience/visitors and play by the rules.
Marina Nicolaou-Todorovic is an experienced marketer coming from the media and advertising industry, with more than 15 years of experience in areas of marketing, media planning (traditional and digital), PR and other related activities.