DIGITAL MARKETING & CONTENT CURATION
Digital marketing is a very broad term that includes many aspects of doing marketing on line: it includes website design, social media marketing, web content online advertising, email advertising, SMS advertising, Search Engine Optimisation and more.
Although many small business owners search for the concept "digital marketing" in an effort to incorporate it to the marketing efforts, it can a very confusing to understand concept.
Integrated marketing strategy helps to understand how to include the right tools into your marketing strategy.
CONTENT MARKETING: Content is an essential part of digital marketing. The term "CONTENT IS KING" describes the importance of good quality and relevant to your business content.
Like any other business, you need custom-made text for your website and social media, based on your unique needs and your market that represents your approach and philosophy of business.
We create your own content marketing strategy, with content that is SEO checked, proof-read and tested and aimed at delivering the proper message to your market, depending on the medium we use: email, website, social media or other, every medium requires its own approach.
Content may give the same message, but not necessarily delivered the same way. It is important we optimise both the message and the medium.
WHAT IS CONTENT?
Web Content is defined as "text or copy, titles, images, videos, and any other content that can be uploaded on the web , for personal or business use, with the purpose of supplying information to anyone searching via keywords on the subject in question".
Preparing content for our clients is a task we undertake in almost every new project. Company resume, product descriptions and tags, images that help support your text, even video presentations of your business is part of our work. And we take pleasure in doing it.
TYPES OF CONTENT
Feeling overwhelmed with the thought of writing for your business or finding the right images to display?
Writing is not an easy task, it takes more than just writing a few lines. SEO is part of our preparation. Evaluating market needs is another. Editing photos should be done by professionals and we have the right people for the job.
Here at DMG Small Marketing Solutions, we help you create the right content for your business, in order to inform visitors on your website and consequently reach your market.