FACEBOOK for Business – A tool NOT to be ignored

Have you ever come across this? Have you ever visited this side of Facebook? Have your ever wondered why some Facebook adverts work and others don’t?

 Well, the answers are exactly inside this part of Facebook. With the opportunity given of the recent event “World Usability Day” and the FACEBOOK representatives from London arriving here in Cyprus for a session at Cyprus University of Technology, I would like to remind readers of the immense help an advertiser can get by using the tips and articles prepared by the Facebook team.
 
It is pretty much a marketing manual in itself. It instructs you on everything you need to know:

• How to set up your page and enhance its features,
• How to create an ad and stick to the rules (e.g. text to image ratio)
• How to bid for an advert (automatic VS manual, post engagements VS clicks)
• How to measure results ,.......and so many more things!

 
All you need to do is log on www.facebook.com/business. There is even the “Advertiser Help Center”. Search for anything you want to ask – their search tool is amazing! Ask for their support and your case will be examined. Address the community and your question will be answered faster.
 
For those of you who have already searched around, here are a few reminder tips: To optimise your page, you must think like a marketer; first set your qoals, identify your target market, examine your existing market and try to see what is the unique offering you can give them (Unique Selling Proposition). FACEBOOK can help you with that as well. The tool? INSIGHTS! Never neglect to read your page’s Insights, to see who your page followers are and what they like. Examples:

• Check your audience. If you need to address women, but your audience is not primarily women, then you know who have to build it.
• Check what languages they speak – you may need to run an advert in a specific language.
• Check what time zone they visit – Place your posts during that time.
• Check what posts they like most. That is a must – you will know which to boost.

 
Generally speaking, OBSERVE your page. And Test. A LOT!  If you care about your page, you will devote time and you will bring engagement. FACEBOOK itself gives you a lot of tips to help you reach your goals. Use it. It’s to grow business. A win-win situation!

For any questions you may have, you can email me directly at [email protected]. I would love to hear from you!

Marina Nicolaou-Todorovic
Marketing Consultant & Media Expert