ADVERTISING & MEDIA
Advertising is our specialty. With over 15 years in the advertising and media industries, we know what is the right combination of Digital, Social and traditional media that will materialise your goals, i.e.. get more clients and increase sales. And we also have the right tools to measure the results.
Advertising has evolved tremendously over the years. Digital advertising (GOOGLE ADWORDS etc) is taking over traditional advertising (Magazines, Press, Radio, Billboards, TV).
Still, the right balance between the two brings the best results. Digital advertising is more easily measurable, however conventional advertising is still widely popular especially with more mature audiences. In addition, most publications have now a digital version as well, so their market is adequately covered. Depending on your product or service, we will recommend the solution that satisfies your needs and communicates your message more effectively to your target audience.
We need to plan before we spent. We do this by following evaluation of media available, surveys and current trends. We believe in measuring before executing, in order to eliminate risk.
Analysis and Planning are key in Advertising, because without it actions are scattered and ineffective
Digital Media offer a tremendous perspective to all advertisers. They are cost effective because they are quickly measurable, but without careful planning and evaluation, money can be wasted. Digital media can be cheap, if only used wisely.
We follow proven models to Digital Strategic Planning though which our clients benefit.
Traditional media still have some effectiveness, if used wisely and in combination with your Digital Strategy. They provide an excellent backup and are also important in reaching less digitally educated audiences. The benefits often provided by media such as radio, magazines and TV presence are just as important as those of digital media.
Do you know which media are right for your business? How do you evaluate? When spending, do you measure? Frequently enough to avoid wasting money?
Choosing the right media for your business is a task we know well, because we monitor the media market constantly.
Here at DMG Small Marketing Solutions, we help you re-discover media for your business, in order to reach your markets.