<![CDATA[D.M.G. Small Marketing Solutions

<![CDATA[D.M.G. Small Marketing Solutions - Blog]]>Mon, 06 Jul 2026 04:07:16 +0300Weebly<![CDATA[ΜΠΟΡΩ ΝΑ ΔΗΜΙΟΥΡΓΗΣΩ ΤΗ ΔΙΚΗ ΜΟΥ ΙΣΤΟΣΕΛΙΔΑ, ΕΥΚΟΛΑ ΚΑΙ ΟΙΚΟΝΟΜΙΚΑ;]]>Tue, 15 May 2018 09:21:05 GMThttps://www.smallmarketingsolutions.com/small-business-marketing-blog-articles/1409919

Μέχρι πρόσφατα το να δημιουργήσεις και να κτίσεις την δική σου ιστοσελίδα ήταν πολύ δύσκολο έως ακατόρθωτο για μικρή επιχείρηση.

Θα κόστιζε αρκετές εκατοντάδες ευρώ, πολύ χρόνο εκπαίδευσης εκμάθησης γραφής κώδικα, χρόνο εκμάθησης για το τη είναι και πώς να χρησιμοποιείς τον χώρο φιλοξενία της ιστοσελίδας (hosting services) και ένα αρκετά πολύπλοκο σύστημα.

Ευτυχώς όμως για εμάς που δεν έχουμε τις γνώσεις για δημιουργία κώδικα HTML ή CSS, που όλα αυτά τα εμπόδια έχουν καταργηθεί με την βοήθεια των DIY website builders.

Τι είναι τα DIY website builders;

Το DIY website builder είναι ένα πρόγραμμα, ένα λογισμικό το οποίο είναι προσβάσιμο διαδικτυακά στο οποίο ο καθένας μας μπορεί να εγγράφει χρησιμοποιώντας μόνο το email του. Το λογισμικό αυτό σου επιτρέπει να προσθέτεις αντικείμενα όπως εικόνες, κείμενο, slideshow, βίντεο κ.τ.λ. σε ένα άδειο καμβά δημιουργώντας έτσι την δική σου ιστοσελίδα.

Με την βοήθεια των DIY website builders δεν χρειάζεται πλέον οι γνώσεις κώδικα προγραμματισμού, δεν χρειάζεσαι χιλιάδες ευρώ για την δημιουργία τις ιστοσελίδας σου ή να μάθεις πως μπορείς να φιλοξενήσεις την ιστοσελίδα σου, και το πιο σημαντικό από όλα μπορείς να δημιουργήσεις την ιστοσελίδα σου όπως θέλεις εσύ! Μπορείς να δοκιμάσεις από τα προσφερόμενα πλαίσια (templates) ή μπορείς να φτιάξεις ένα και να το τροποποιήσεις, μέχρι να καταλήξεις σε ποια μορφή σου αρέσει καλύτερα!

Υπάρχουν πολλά DIY website builders διαθέσιμα, και ένα από αυτά είναι το WEEBLY.COM. Το WEEBLY σου επιτρέπει να δημιουργήσεις την δική σου ιστοσελίδα ή το online κατάστημα σου εντελώς δωρεάν με εύκολο και γρήγορο τρόπο. Μέσω περιγραμμάτων ή αλλιώς templates, σου επιτρέπει να εισάγεις και να προσαρμόσεις δεδομένα στην ιστοσελίδα σου απλά σύροντας τα (drag and drop). Επίσης παρέχει την φιλοξενία της ιστοσελίδας σας στο διαδίκτυο (προαιρετικό) και έχει την δυνατότητα προσαρμοστικότητας σχεδιασμού για κινητά, το λεγόμενο mobile responsiveness.

Τι σημαίνει αυτό;

Σημαίνει ότι, η ιστοσελίδα παρέχει την καλύτερη εμπειρία προβολής σε όλες τις συσκευές για ευκολότερη περιήγηση, δηλαδή προσαρμόζεται σε κινητά και tablets. Αυτό κάνει το διάβασμα του περιεχομένου ευκολότερο, χωρίς να χρειάζεται να αλλάζεται το μέγεθος του κειμένου κάθε φορά που θέλετε να διαβάσετε κάτι. Και αν δεν είσαι ευχαριστημένος με τις δωρεάν εφαρμογές που σου προσφέρει, μπορείς να αγοράσεις τις εφαρμογές που θέλεις και χρειάζεσαι από το App Center. Αλλά πιστέψτε με, μπορεί να μην τις χρειαστείτε, αφού η ιστοσελίδα σας θα είναι πλήρης και χωρίς αυτές.

Πιο κάτω παραδείγματα τα οποία συλλέξαμε, τα οποία δημιουργήθηκαν με την βοήθεια του Weebly.

Douksnow

The Box Bros

IndyPlush

Wall'in

Εάν ακόμα έχεις απορίες για το πώς και εσύ μπορείς να δημιουργήσεις την δική σου ιστοσελίδα μέσω του Weebly μπορείς να επικοινωνήσεις μαζί μας! Το email μας: contant@smallmarketingsolutions.com

Θα χαρούμε να σας δείξουμε πόσο εύκολο είναι!

]]><![CDATA[FACEBOOK for Business – A tool NOT to be ignored]]>Mon, 16 Nov 2015 14:41:02 GMThttps://www.smallmarketingsolutions.com/small-business-marketing-blog-articles/facebook-for-business-a-tool-not-to-be-ignored

Have you ever come across this? Have you ever visited this side of Facebook? Have your ever wondered why some Facebook adverts work and others don’t?

Well, the answers are exactly inside this part of Facebook. With the opportunity given of the recent event “World Usability Day” and the FACEBOOK representatives from London arriving here in Cyprus for a session at Cyprus University of Technology, I would like to remind readers of the immense help an advertiser can get by using the tips and articles prepared by the Facebook team.

It is pretty much a marketing manual in itself. It instructs you on everything you need to know:

How to set up your page and enhance its features,
How to create an ad and stick to the rules (e.g. text to image ratio)
How to bid for an advert (automatic VS manual, post engagements VS clicks)
How to measure results ,.......and so many more things!

All you need to do is log on www.facebook.com/business. There is even the “Advertiser Help Center”. Search for anything you want to ask – their search tool is amazing! Ask for their support and your case will be examined. Address the community and your question will be answered faster.

For those of you who have already searched around, here are a few reminder tips: To optimise your page, you must think like a marketer; first set your qoals, identify your target market, examine your existing market and try to see what is the unique offering you can give them (Unique Selling Proposition). FACEBOOK can help you with that as well. The tool? INSIGHTS! Never neglect to read your page’s Insights, to see who your page followers are and what they like. Examples:

Check your audience. If you need to address women, but your audience is not primarily women, then you know who have to build it.
Check what languages they speak – you may need to run an advert in a specific language.
Check what time zone they visit – Place your posts during that time.
Check what posts they like most. That is a must – you will know which to boost.

Generally speaking, OBSERVE your page. And Test. A LOT! If you care about your page, you will devote time and you will bring engagement. FACEBOOK itself gives you a lot of tips to help you reach your goals. Use it. It’s to grow business. A win-win situation!

For any questions you may have, you can email me directly at mnicolaou@smallmarketingsolutions.com. I would love to hear from you!

Marina Nicolaou-Todorovic
Marketing Consultant & Media Expert

]]><![CDATA[Why is my website lower in ranking than my competitors'?]]>Wed, 19 Aug 2015 16:31:49 GMThttps://www.smallmarketingsolutions.com/small-business-marketing-blog-articles/why-is-my-website-lower-in-ranking-than-my-competitorsRanking in the first page of search engines is a non-stop goal. There is no point in having a website if people cannot find you easily, or if you fall on page 2 - who really has time to look at the second page, when they already have a short list of options on page 1?

SEO (Search Engine Optimisation) is an art. Period. Even for us professionals, it is a constant battle to keep up with the changes, the new demands, the new rules. So let's face it. You need an expert.

Nevertheless, you should know what to ask your potential associate when building or upgrading your website. The first question you have it. It is the title, and probably your biggest query. The remaining questions should come from this associate or from the conversation between the two of you.

The key points are summarised as follows:
* What do Search Engines look for on a good website?
* How many and what pages do visitors of your website prefer?
* What kind of content do you include? How big is it?
* How optimised is it? Do you include keywords that your potential customers search?
* Do you have Titles and subtitles in your pages? Tags on your images?
* Do you include interesting and catchy material?
* Do you include the right links? NOT fake, but real.
* Are you mobile responsive? (meaning, is your website mobile friendly?)

And finally: Did you ever try to cheat the system? Many are naive to believe they can get away with cheating. We won't mention ways to cheat. It is insignificant and it does not get you far, at least not for a long time. So, play by the rules and insist that your website builder does the same. Otherwise there are penalties - search engines will bury you. Literally. And it takes time to recover.

Punchline: Be attentive to your audience/visitors and play by the rules.

]]><![CDATA[Micro to Small Businesses - How the Use of Social Media Can Give You an Edge]]>Thu, 13 Aug 2015 03:27:49 GMThttps://www.smallmarketingsolutions.com/small-business-marketing-blog-articles/micro-to-small-businesses-how-the-use-of-social-media-can-give-you-an-edgeI have worked in the advertising industry in Cyprus for more than 15 years and then later in the media industry, before I became a self employed marketer.

During that time I have handled thousands in budgets, mostly from large organisations or medium-sized. Back then when the budgets were high and companies were spending on advertising and any kind of promotion they could think of, I was wondering how small enterprises really managed to have a voice in the market. They didn't. Or if they did, it was only for a while. No one cared however, because business was doing well.

Times have changed. Now no one is spending like they used to. In fact most of them are not spending at all. In addition, the rise of digital marketing and more specifically the use of social media for business, have shifted the budgets to this path. Some will say that large companies have once again an advantage compared to small ones.

But this could not be farther from the truth. The use of social media (the wise use) has opened the way for small enterprises to challenge the bigger ones and claim a much bigger slice of the pie than they could before.

The advantages offered are unique: (a) they are social (meaning you have to be responsive and engage with your audience), (b) they offer a high level of targeting, especially in terms of region and interests, (c) they are cheap, if you focus at one thing at a time and (d) they offer immediate results, hence you can make adaptations without risking a lot of money.

Now, looking at these advantages, who could more easily adapt and swim through the market better than a small business owner? No one. Large companies may have budgets, campaign managers, advertising and digital agencies and so on, but decision making is slow-moving and complicated. Owners of small businesses however may be more responsive to the market, now that it seems to evolve faster than ever. Small business owners may not be able to hire somebody to handle their social media for them, but with a bit of training and guidance, they can handle the job themselves. And this, in small communities or cities, can offer a tremendous advantage to a business owner: they will uncover customer needs a lot faster than large businesses and respond PERSONALLY to them. And we all know by now how personal service is a major advantage!

So, my advise to small entrepreneurs and self-employed professionals: Grab the opportunity that social media is giving you. All you need is a bit of training and some guidance from an expert. Believe me, it will cost you less than a full-colour page in a popular magazine. And it will pay off sooner.

Do you have a personal experience to share? We would love to hear about it! Do drop your comments below and we can exchange opinions.

]]>